Why Underwriting Benefits Your Business and Our Community
At WOJB 88.9 FM, we take pride in being more than just a radio station. As a native-owned public radio station, we serve as a vital voice for our community, sharing stories, music, and information that celebrate our unique culture and heritage. This mission wouldn’t be possible without the generous support of underwriters and individual donors like you. Underwriting at WOJB is more than a sponsorship opportunity—it’s a powerful partnership that benefits both your business and the community we serve.
Why Choose Underwriting with WOJB?
Public radio underwriting offers a distinctive way to showcase your business to an engaged, loyal audience. Unlike traditional commercial advertising, underwriting on WOJB emphasizes your support for public broadcasting while delivering your message in a clear, impactful format.
Here’s how underwriting with WOJB can elevate your brand:
1. Unique Recognition That Stands Out
Underwriting announcements on WOJB cut through the noise of commercial advertising. Our carefully crafted, non-intrusive messages present your business in an authentic and credible light. Unlike traditional ads, underwriting messages avoid the clutter and competition of commercial breaks. Instead, your business benefits from exclusive recognition:
Listeners hear about your services, products, and contact information in a concise, trusted format.
Your logo and website are featured on the WOJB website, providing an additional touchpoint for our audience to connect with you.
This clear, uncluttered exposure ensures your message resonates with our listeners, who value the authenticity of public radio.
2. Build Trust and Credibility
Public radio listeners are known for their loyalty and discerning tastes. Supporting WOJB signals to our audience that your business shares their values and commitment to community service. Studies show that this trust translates into tangible benefits:
88% of NPR listeners report having a more positive opinion of companies that support public radio.
52% believe businesses that sponsor public radio are more credible than those that advertise on commercial stations.
When you underwrite WOJB, you’re not just reaching potential customers—you’re building lasting relationships based on shared values and mutual respect.
3. Drive Customer Engagement and Action
Public radio sponsorship doesn’t just build goodwill; it drives real, measurable results. Our listeners aren’t passive—they actively support the businesses that support us:
85% of public radio listeners take direct action based on sponsorship messages. Whether it’s visiting your website, calling your business, or stopping by your storefront, our listeners respond.
67% prefer to buy from companies that support public radio when price and quality are equal.
This means your investment in WOJB underwriting isn’t just supporting a good cause—it’s a smart business decision that cultivates loyal, engaged customers who prefer to support companies with a community-first mindset.
4. Demonstrate Corporate Social Responsibility
In today’s world, consumers are more conscientious than ever. They want to do business with companies that share their values and give back to their communities. By underwriting WOJB, you’re showing your commitment to corporate social responsibility in a meaningful, impactful way:
74% of public radio listeners say their opinion of a company improves when they learn it supports public radio.
This positive perception goes beyond brand awareness. It positions your business as a responsible, community-focused leader—one that our listeners are proud to support.
The Power of Local Connection
WOJB isn’t just a radio station—it’s a cultural hub, a trusted source of news, and a community gathering place. Our listeners aren’t just tuning in; they’re actively engaged in the life of our community. When you underwrite WOJB, you’re aligning your business with these values, showing that you care about the same things our listeners do: community, culture, and connection.
Underwriting with WOJB means:
Supporting Local Voices: Your sponsorship helps keep vital programming on the air, from cultural features to local news.
Preserving Heritage: WOJB celebrates and preserves native heritage and stories. Your support ensures these voices continue to be heard.
Strengthening Community Ties: Together, we create a network of businesses, listeners, and supporters who are invested in our community’s future.
Join Us in Strengthening Our Community
